Every lead source measured against real revenue.
Google Ads and Local Services Ads feeding a live financials dashboard that blends ad spend with closed jobs from their CRM — blended ROAS by lead source, not vanity metrics.
- LiveROAS by lead source, updated daily
- 1,900+Jobs tracked against ad spend
The problem
Roofing marketing reports usually stop at clicks and calls. Zuppardo's wanted to know the only number that matters: for every dollar of ad spend, how much contracted revenue came back — and from which channel.
What we built
We connected their CRM job data to their ad platforms in a client portal. Every closed job maps to a lead source; every lead source maps to spend. The result is blended ROAS by channel, updated automatically — no spreadsheet reconciliation, no monthly guessing.
What's next
Storm-triggered campaign automation: when severe weather hits the service area, pre-approved Google and Meta campaigns launch automatically — lead capture starts before the cleanup crews do.